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Best WooCommerce Themes Of 2019

a few days ago

Creating a website is very common these days. There are a lot of websites and the niches of websites greatly differ from each other. One type is ecommerce websites. These include brand sites and the sites that were initially just for fun. Easily available and easy to use plugins are a major reason for the rise in ecommerce stores and one of those plugins is WooCommerce.

WooCommerce is a WordPress plugin that is popular among small and large businesses. WooCommerce makes the process of selling very easy and its interactive themes make it a breeze to build a great looking online store. There are a lot of WooCommerce themes with different features. Let’s see some of the best themes for 2019!

Shopkeeper

Shopkeeper is the fastest theme available for WooCommerce websites. The installation of Shopkeeper is easy, as everything necessary for installation come in the detailed documentation. If someone needs more assistance then their customer support help in getting the installation done smoothly. The customization of every section is available, and it does not need any coding.

People love the clear images and Shopkeeper provide them. The layout is a full screen that offers quality one-page visuals. The responsive and minimalist design of the Shopkeeper provides an easy shopping experience. So, in conclusion, the visual appeal and the responsive design are the factors that are keeping Shopkeeper favorite of many WooCommerce sites.

Ultra

If you do not have much time to individually design each section of your ecommerce store then Ultra is great for you. A theme that offers great flexibility, Ultra provides an option to install a ready-made website. The installation can be done in one click and, after this, you can replace the sections with your own content. Isn’t that super easy? Obviously, yes.

But it doesn’t mean that Ultra is not for DIY lovers. For them the options are open. They can design by drag and drop feature of Ultra. You can add pricing tables, can play with diverse header styles, can add a photo gallery, and much more. So, Ultra is multi-functional and suits every need.

Hugo

Hugo can be named “customizable,” making it suitable for every kind of online business. The design is little conventional like the header at the top and then the product or headline sections below it.

The color scheme options and the customizability of themes are among the plus points, with Hugo offering great ways to present product displays. You can add customizable social media widgets so that people can easily find out your social media accounts and thus earn you more following. The widgets can also be customized for the contact information and to enhance the visibility of the website content.

It also offers page builders for the site. Thus, if you are not a pro in web development, there is no need to worry. Hugo is for you.

Merchandiser

Merchandiser is a classic theme, one that is simple yet elegant and minimalist in design yet very functional. The simple design reduces the loading time of shop and that’s the feature customers probably love the most. After the shop is loaded in seconds the customers can look for the products simply and find them very easily.

There are 9 layouts for the homepage and a lot of design options to display products.  Whether you want to display images in single format or in slide format, the options are seamless. Another benefit of Merchandiser is the availability of themes for other pages along with the shop page. It means you can also find attractive themes for your blog page (etc) along with the themes for your shop page. All these benefits can easily be used without getting coding classes.

Porto

We can call Porto an enriched theme, as it offers access to a lot of templates and is feature enriched. There are different online shop demos that can help you get inspiration for your store. If you find a template from shop demos that is very relevant to your needs, you can edit it to make it a perfect fit for your shop.

You can easily change the color, font, and other display settings from themes section that is under the control panel. The product listings, filters, and wish list can be established according to the needs.

WooCommerce websites developed by using Porto are accessible from every device and have no compatibility issues. Porto is perfect for the online WordPress shops as well as other WordPress websites, such as blogs.

Mr. Tailor

Mr. Tailor is a sleek and responsive design theme, making it good for any kind of business. The portfolio and catalog options are the next level features to display products, while the Visual Composer Page Builder can be used to build unlimited pages. The shop features and the theme are fully customizable, allowing you to enhance the functionality of your ecommerce store.

There is a lot of content online available on WooCommerce WordPress themes but the choice is yours. Any certified digital marketing professional will agree that it’s you and the needs of your business on which the theme choice is dependent. Furthermore, a good decision will be based on your market analysis. As it differs from business to business. So review the themes I’ve recommended, decide wisely and start building your ecommerce business today!

Lorenzo Gutierrez

Author Bio: Lorenzo Gutierrez is a published author in over 30 industry websites; he writes on marketing and business. Lorenzo graduated from WGU with a Masters in Business and works as a marketing consultant. Connect with Lorenzo on his social media accounts LinkedIn, Twitter and Facebook

 

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Four Technical Decisions To Make Before Launching An Ecommerce Store

a couple of weeks ago

When you start an ecommerce business, you don’t have to think about renting and decorating a space, and you don’t have to deal with the tangle of regulations that come with a physical storefront. But an online store does have technical prerequisites, platforms, and systems that must be in place before the store goes live.

The decisions a retailer makes before launch affect the store’s performance and the shopping experience, so it’s worth taking the time to get it right before the promotional push come launch day.

In what follows, I’m going to assume that you have chosen and sourced the products you intend to sell, have settled on an ecommerce application like Magento or WooCommerce, and are looking for advice about getting your ecommerce store online.

The technical components that support an ecommerce store are a domain name, DNS hosting, and a hosting platform, which means choosing both a type of hosting and a hosting provider.

Domain Name

A domain name appears in the address bar of a web browser when you visit a website. It looks like this: nexcess.net. A store’s domain name is a large part of its online identity. It is how shoppers navigate to the store and how they recognize it. Choosing a domain name is one of the most important decisions you will make.

What makes a good domain name? Devising a brand is beyond the scope of this article, but there are a few rules that you should keep in mind:

Go with .com if it’s available

The .com generic top-level domain (TLD) is familiar and trusted. You might not be able to get .com domain for your business’s name, but I’d suggest changing your brand before choosing a less-well-known TLD — they are often associated with spammers and shady operators in the minds of shoppers.

Pick a TLD that’s relevant to your business

If you are determined to use one of the newer TLDs (Top-Level Domains) like .shoes or .bike, pick one that is relevant to your business and consider that it may limit your flexibility if you want to introduce new product lines in the future.

Consider whether you need a country-code top-level domain

There is one exception to the .com rule. If your store will sell primarily to a specific geographic market — the UK or Germany, for example — you may want to use a country-code top-level domain (ccTLD) such as .co.uk or .ca. Search engines use ccTLDs as a signal to rank a domain’s pages within the relevant area. You can read more about ccTLDs on Moz.

DNS Hosting

Domain names are good for shoppers, but the internet doesn’t use them to move data around. It uses IP addresses, a unique number that identifies a server on the web. Every time a shopper visits an ecommerce store, their browser converts the domain name into an IP address with a service called the Domain Name System (DNS).

To be part of the Domain Name System, a domain name’s records are hosted on an authoritative DNS server. DNS hosting is often provided by the domain’s registrar or by your web hosting provider, but it can pay to switch to a faster DNS host.

DNS has an impact on the performance and availability of an ecommerce store. If you’ve ever clicked on a link and waited while the browser does nothing at all, you’ve seen what happens when DNS fails. Slow DNS can add seconds to a store’s load time.

To get the best performance, consider paying for a specialist DNS hosting provider or an ecommerce hosting provider that offers a redundant AnyCast DNS hosting platform with a service level agreement.

Web Hosting Provider

A web host provides an ecommerce store’s data storage, processing, and network connection. There are hundreds of web hosting providers of many different types, and it can be difficult to choose a cost-effective provider that offers the customer support and technical resources an ecommerce store relies on.

A few rules of thumb will help you to choose wisely.

Low-cost hosting is usually a false economy.

An ecommerce store needs more resources than a blog or business site. The cheapest shared hosting is cheap because the provider oversells space on their servers and cuts corners with essential services like customer support.

Managed hosting is a good idea

Managed hosting is a good idea if you aren’t a server administrator. Keeping an ecommerce store fast and available is a full-time job, and your time is better spent growing the business.

Specialized managed hosting

Managed hosting specialized for your preferred ecommerce application is the least risky option. A high-quality hosting provider will provide support for the underlying infrastructure and for the application.

For a new store, you needn’t opt for the most expensive enterprise hosting, which can cost thousands of dollars a month, but it is worth investing in a high-quality hosting platform with round-the-clock customer support.

Type Of Web Hosting

High-quality web hosting providers offer a variety of hosting types that can include shared hosting, dedicated servers, virtual private servers, and cloud hosting. Shared hosting from a reputable hosting provider (see above) can work well for smaller stores, but if you expect your store to grow over time, consider cloud hosting.

Unlike other types of hosting, cloud hosting can scale from tiny to gigantic without an expensive platform migration. Resources can be added on-the-fly so that a store doesn’t run into hard resource limits during periods of peak traffic. Stores can be deployed almost instantly. Cloud ecommerce hosting platforms often include multiple redundancy to make them resilient to hardware failure.

In 2019, cloud hosting is the best option for new stores, but some care should be taken when choosing a cloud host. “Cloud” is often used as a marketing term to refer to everything from shared hosting with a lick of paint to old-fashioned virtual private servers. A true cloud platform uses virtualization and orchestration technology to combine many physical servers into a pool of resources that can be allocated dynamically. Be wary if a “cloud” hosting provider’s platform doesn’t fit that description.

It is easier to build a successful online store if the technical fundamentals are in place right from the start. With the right domain name and DNS hosting and a reliable and scalable web hosting platform, you can focus on what really matters: building a customer base and growing your retail business.

Author Bio: Graeme Caldwell is a writer and content marketer at Nexcess, a global provider of hosting services, who has a knack for making tech-heavy topics interesting and engaging to all readers. Graeme’s articles have been featured on top publications across the net, TechCrunch to TemplateMonster. For more content, visit the Nexcess blog and give them a follow at @nexcess.

 

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4 Challenges Entrepreneurs Face With Their Ecommerce Store

a couple of weeks ago

Hardly a decade ago, the go-to way to get your hands on something you needed was to get out of the house, travel to the outlet that sold the thing you wanted, pay for it, and bring it back home. Simple. Though doing so required time and effort on the part of the consumer, it also meant that the person would get the benefit of first-hand witnessing the product they were paying for before the transaction occurred. Knowing what you were buying meant fewer chances of you having to return it, getting the exact thing that you ordered, and no shipping costs. All in all, the shopping experience was easy with minimal complications.

Today ecommerce dominates the shopping landscape, with millions of people across the world buying many of their goods online. This has led to a huge increase in digital entrepreneurs but it hasn’t come without challenges for ecommerce store owners. In this article, I first provide a bit of backstory before explaining the four main challenges entrepreneurs face with their ecommerce store.

Shopping trends are changing

The fast-paced lifestyle of today doesn’t gel well with the idea of going out and seeing what they like to buy. This factor and the advancement in information technology collaborated to a new trend of online shopping. The number one reason why people opted for online shopping is that they can shop at any time of the day! This allowed people to order, pay for, and have their products shipped to their doorstep, all at the expense of a few clicks on the keyboard. Life became much easier for the consumer.

The fiery growth of ecommerce

In 2017, 1.66 billion people shopped online at least once. By 2021, the number is expected to exceed 2.14 billion. The online shopping trend bloomed to such an extent that today, there are hundreds of new businesses being introduced every day. It does not matter how unusual or rare the product of your need is – in the massive world of ecommerce; you are sure to find at least a few different companies that sell what you need. These days if you have an internet connection, a device to access it, and the means to pay for the commodity you want, there is nothing that stands in the way of what you want. This is a direct result of the ease there is in setting up an online business today. Without investing a hefty capital, you can now set up a store online and start doing business in no time.

The numerous opportunities are accompanied with as many challenges

Though setting up the business became easier than ever, running an online store did not come without a plethora of challenges. As of today, 90% of new online startups fail before it has been 120 days since they started. Entrepreneurs enter the business thinking that now that they have accomplished setting up a store, the rest will be a joyride. However, the fact remains that the true challenges of owning a business start after its conception. Let us explore a few challenges that you should expect should you plan to start your own ecommerce store.

1st Challenge: Leaving the page with a full cart without making the purchase

This is something we all are guilty of. More often than we make a purchase, we surf online stores and pick out what we like just to close the tab without paying for it in the end. It usually happens when even though we are attracted to the commodities they offer, we have second thoughts about them or find that their policies are not up to our alley. However, if an ecommerce store is facing regular cart abandonment, it is wise that they review their checkout process. To maximize the number of purchases, a business should make the checkout process as easy and quick as possible, before the customer has time to rethink about his purchase.

2nd Challenge: The low number of visitors on your website

With the increase in the intensity of competition, many small and medium-sized businesses get pushed down and ignored because they lack the capital for adequate advertising. This substantially reduces the website traffic for these unfortunate entities and hence result in low revenues. Soon after, the business begins to generate insufficient profit to keep itself afloat and starts edging towards bankruptcy. It is not long that an ecommerce store will die out after being ignored by the consumers. To overcome this problem, it is important to invest in a marketing team that comes up with creative and inexpensive ways to get the word out about your website. This can be achieved with SEO, pay-per-click, or social media marketing.

3rd Challenge: Making personal connections with customers without face-to-face contact

The importance of a good customer-client relationship to succeed at your business is not hidden from anyone. Unsurprisingly, it is more difficult to build a relationship with your customer being an online entity than it is being a physical outlet. After all, how much of interaction can you have while being separated by a screen? However, this does not mean that you can ignore this aspect of running a business. In fact, good customer service can prove to be an excellent marketing technique.

For an online entity, a good relationship starts with being perfectly honest in your dealings. It is wise to put up accurate and real-life pictures of your product, with as little edition as possible. Accompany these pictures with an accurate description of the product to win the trust of your potential customers. Ensure that your policies are clearly mentioned on your website. Offering customizable goods can also bode well for business. For example, if you have an online leather jacket store, offering customized designs help your customers feel closer to you.

4th Challenge: The potential for internet fraud and identity theft

It goes without saying that with online transactions, comes the risk of financial scams. One of the most popular ways to cheat you out of your money is by hackers stealing another person’s identity and placing an order on their behalf. A quick way to reduce the chances of this happening is by asking your customer to provide a valid identity proof. Asking for a valid email address and sending out a verification email to ensure the person who placed the order is real works very well to minimize the occurrence of these situations.

Ecommerce is a trillion-dollar industry and one that has lots of entry points for entrepreneurs. While there are plenty of challenges faced by online business owners, if you can overcome them, and make improvements to your ecommerce site, you can create a profitable company with the potential for global appeal.

Author Bio: About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well.  She is crazy about chocolates. You can find her on twitter: @ashrosa2.

 

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5 Techniques to Get Repeat Customers For Your Business

Repeat customers are the most profitable customers. They spend more per sale and offer the best ROI on advertising spend. However, the stats show a meagre 27% of initial sales develop into repeat customers.

Businesses need to focus on building brand loyalty.

Consumers remember the feelings they associate with a company, even if they forget the logo or brand name. Apart from the basics of providing a quality product, the right marketing and branding can help you develop a strong base of loyal customers for your business.

By following the 5 tips below, you can cut down on churn and turn casual buyers into loyal customers that connect with your brand and keep coming back for more.

1. Engage and Interact

Customers that feel listened to are happy customers happy customers are loyal customers.

Interacting with your customers is a great way to stay in their thinking and build a relationship. A good old fashioned thank you, holiday wishes, and birthday greetings can go a long way.

The problem for the majority of businesses when interacting with their customers? Poor customer service.

Improving customer service is one of the most critical areas for increasing customer retention, especially on social media. Despite 65% of Twitter users expecting a company to respond to them within 2 hours, 70% of people that reach out to a business on social media don’t receive any response at all.

Make sure your customer service is responsive and on point, particularly on social media.

2. Be Consistent

Your customers want your brand to feel the same to them throughout every interaction. Consistency is crucial in building brand loyalty.

Fast food chain McDonald’s is one of the most successful brands ever. This success has been built on consistency –  going to a McDonald’s in Kuala Lumpur feels the same as a McDonald’s in Kentucky.

Your brand should have a solid consistency too. Your logo, tone of voice, and design choices should be the same on all digital and social media platforms.

3. Make Your Business Easy to Identity

Pick the product or service you do best and promote that to your customers – what kind of company are you?

The more easily identifiable you are, the more likely people are to remember you and your product. Trying to please everyone and promoting a mass of products and services can leave you making little impression at all.

You need your customers to understand what you do and the problems you can solve for them. That means focusing in on the thing you do best. Nike produces a lot of different sportswear products and clothing. But when you hear the name Nike, you think of trainers. They’re the company that makes trainers. What does your company do?

4. Referral Programs

One of the most rewarding benefits of repeat customers is that they can become great word of mouth ambassadors for your company. While it’s fantastic when this happens without any of your input, you can encourage it by creating a referral program.

Uber has seen great success with their program that rewards original customers with credit for providing a referral and the new customer with a discount. Uber’s strategy encourages new customers, rewards loyal existing customers, and provides everyone an incentive to use their service. Reward your loyal customers and you’ll increase your chances of retaining them for as long as possible.

5. Give Away Freebies

Staying in the minds of your customers is crucial to gaining repeat business. That’s why it’s so important to be easily identifiable and also why companies invest so much in promotional materials that they give away to customers.

This can mean both a physical gift or through the free valuable content that you post on your blog or send in your newsletter. Providing content that is useful and interesting to your customers positions your company as knowledgeable and trustworthy, while also keeping you at the top of the mind of your customers. The note-taking App Evernote has seen great customer retention through posting blog content that is valuable to their customers and aligns with the product they sell.

Conclusion

While offering freebies can help keep you in the mind of customers and a referral program can actively encourage customers to promote your business, creating a loyal customer base doesn’t happen overnight. Engaging with your customers, being consistent with your branding, and being easily identifiable are the building blocks for creating a community of loyal customers around your business.

By applying the above tips, you’ll be on your way to gaining a loyal customer base that consistently chooses you over your competition.

Author bio: George Drennan is a writer on all things e-commerce and the founder of Eagle Content, a UK based copywriting company that helps brands and businesses connect with their clients.

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