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9 Ways to Increase Your Site’s Conversions

Website traffic is a good indication of whether or not people are interested in your brand, products or services. But if you’re not seeing a good conversion rate then that traffic might as well be useless.

A conversion rate indicates the number of visitors that are converting or moving forward with an offer or transaction. For example, if your goal is to get more people signed up for an email newsletter, then the ratio of visitors to sign-ups would be your conversion rate. Conversion rates can be used to measure any desired action from sales to survey participation.

When it comes to a masterfully crafted website, the entire design is structured to service a particular action, hopefully, boosting the related conversion rates as a result. For our email newsletter goal, for example, the landing page of our business website would be focused on achieving more sign-ups.

You can see that both of these elements — conversion rates and website design — are clearly connected. It’s necessary to synchronize both to improve your website’s effectiveness and realize its full potential.

Knowing that, here are nine sure-fire ways to boost your site’s conversion rates:

1. Get to the Point, and Fast

15 seconds. That’s how much time you have to capture the attention of your visitors before you’ve lost it forever. The longer you take to get your point across the higher your bounce rates and the lower your conversion rates are going to be.

Say what you’re going to say and ask what you’re going to ask as soon as possible. Obviously, you’ll want to use a standard call-to-action, just make it good.

Shopify’s free trial landing page is the best example of this, bar none. The design is simple yet effective, with just a single field for the visitor’s email address. The headline also includes the call-to-action built-in, with a value proposition right below.

2. Minimize Data Entry

Most likely, the desired action will require some form of data entry from your visitors whether that’s sharing their email address, payment details or contact info. Keep the field requirements as minimal as possible. If you only want an email address you don’t need to be asking for their life story.

There are additional hacks to boost form field conversion rates you can use, as well.

3. Add a Guarantee or Reassurance

If you’re selling a product or service then you need a no-questions-asked refund policy in place. If you’re collecting information, then you’ll need to reassure your visitors that you won’t be doing anything shady with it. In most cases, people just want to know they have the support they need, so give it to them.

Don’t forget your privacy statement for opt-in forms either.

4. Use Visuals In Place of Words

Videos and photos are preferred over long blocks of text, especially by mobile users. If you can say what you need to in a visual representation then do that instead.
Mobile video usage has increased by nearly 10 million daily viewing minutes over the last two years. It’s how most people prefer to receive their information and media experiences, so honor that.

5. Demonstrate or Clearly State the Value Proposition

Bulleted product and service features are great. Revealing testimonials and how your offerings helped other customers is also a great idea — it’s also included later on in this list. But none of that makes any difference if the product in question doesn’t provide value to your customers.

What exactly makes it so special? What is it going to do for them? Why is it better than comparable products or services? Don’t waste time answering these questions either. Find a way to either demonstrate or explain the true value of your offerings, as soon as possible.

Establishing a clear value proposition can boost website conversion rates by as much as 90 percent.

Airbnb’s landing page for prospective hosts is a prime example of this. It tells interested hosts exactly how much they can earn, locally, by signing on to the service.

6. Share Some Testimonials

Speaking of customer testimonials, use them when you can. They help reduce risk and provide verifiable proof that your services or products work as intended. It’s also important that you place them properly, sharing them on your landing page(s) or near your call-to-action.

One study found that customers spend 31 percent more with businesses that have good client testimonials available. Furthermore, 91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation.

7. Contact Forms Are a Must

Always, always, always give your visitors a way to reach your company and team. Contact forms are an absolute must, and like opt-in forms, they should minimize the amount of information collected.

Taking a quick look at Hard Chrome Specialists’ contact form, we can see they have the bare minimum of necessary fields. They ask for the customer’s name, phone number and contact information, as well as a small message. That’s it, and that’s exactly how it should be.

8. Offer Reliable Support

Many website administrators opt to include live chat tools so their customers can receive real-time support. If that’s in the cards then definitely make use of a live chat tool, because it can help alleviate visitor concerns, and keeps support channels open at all times.

But if it’s not something that’s possible, that’s okay, just make sure you have a support system in place and that it’s reliable. If it takes days or even weeks for your support reps to get back to customers about queries or problems, you’re going to lose a lot of business.

9. Don’t Forget to Test

A/B testing and user feedback are incredibly important for optimizing a website’s design and conversion rates. Even just moving a “buy now” or “subscribe” button to another area of the site can have a huge impact on engagement. That’s why it’s necessary to conduct a series of tests to not only find the best placement for such elements but also to understand why visitors might prefer a particular setup over another.

It’s also important to continue reviewing feedback well after a site goes live, and especially after you make any changes or edits to the site design. You’ll gain valuable insights as to how and why your site is seeing various behaviors.

In some cases, testing can help improve conversion rates by as much as 15 percent or more. So don’t sleep on it.

Implement These Proven Tips

A well-optimized website or landing page is going to increase total conversions significantly because they are designed to engage and encourage visitors. So, if you’re looking to boost your conversion ratings, then implementing these tips is going to help for sure.

Visitors want to be shown value as soon as possible, and you must be able to convey that and more in a matter of seconds — 15 seconds to be exact. Crafting an effective, minimal design is key to achieving success. Remember that, and everything will work out for the best.

Author bio: Lexie is a web designer and UX design strategist. Her work is featured on Marketo, Creative Bloq, Website Magazine, Envato and eCommerce Tips. She manages Design Roast and you can reach out to her on Twitter @lexieludesigner.

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5 Best Email Automation Tools for Your Ecommerce Store

Day 1: You do an Email Blast! 

Day 2: You again do an Email Blast! 

Day 3: You do nothing different here, the same!  

What’s happening above is something that most marketers do these days. And the sad thing is that they do think that email blasting is effective (while it’s actually not)! 

There are two reasons why email blasting is still being practiced. 

One – People are too lazy to segment their audience based on a diverse range of criteria and send personalized emails. 

Two – People have no idea about what is being done in reason 1. So they just send emails on a daily basis (and stay happy) hoping that they would be getting enough conversions. 

We do accept that segmenting audience and sending personalized emails takes time when done manually. 

But what if there’s a solution? Tools that could help you do all of this and more? 

They do exist and they are called “email automation tools”. 

Before we get to the tools part, let’s have a brief look at what email automation is and what are the benefits of using an email marketing automation tool.

What is Email Marketing Automation?

The phrase says it all! 

Email automation is nothing but sending emails to your audience on a timely basis (with relevant information) which is actually triggered by an action. And with email automation in place, businesses and online stores can expect a huge number of benefits which eventually would scale up their revenue. Below mentioned are a few important benefits of email automation. 

1. Create Automated Email Drip Campaigns

2. Segment Audience Based on Criteria

3. Increase Customer LTV 

4. Scale Up Your ROI

5. Send Personalized Email to Customers

6. Increase Brand Awareness

Whilst there are a lot of other benefits one would get using email automation for business, let’s just skip this part and actually look into the list of top 5 email automation tools that we’ve compiled for you! 

1. MailChimp

MailChimp is one of the best-known email marketing automation tools in the industry because it’s easy to use and gives you a diverse array of email marketing tools. All from one single platform. By using MailChimp, you’re able to:  

  • Send drip emails based on website activity and user behavior. 

  • Automate routine tasks 

  • Customize sign up forms 

  • Send targeted emails and email blasts 

  • Stay up to date with detailed reporting and analytics. 

  • Integrate your ecommerce store and more., 

MailChimp also allows you to send emails for up to 2000 subscribers in its free version. MailChimp is an ideal solution if you are looking for tons of integration opportunities and you are having a huge subscribers list.

2. Retainful 

When it comes to ecommerce stores, Retainful is simply the best. With Retainful in your marketing stack, you get to recover a huge percent of your lost sales by sending automated emails to your visitors. This freemium plugin is quite user-friendly and lets you create automated email campaigns and send unlimited cart recovery emails to visitors who have abandoned their shopping cart. There are a lot of other things you can be doing with Retainful:  

  • Schedule and Automate Cart Recovery Email Templates: Retainful allows you to create and send automated cart recovery emails at regular time intervals. You can either choose from existing email templates or create one on your own. 

  • One-Click Cart Recovery: One click is all that’s needed for your target audience to reach out to their abandoned cart. Retainful’s cart recovery emails that are being sent at regular time intervals allows audience to go directly to their abandoned cart by clicking on the link within the email. This helps in driving higher conversions. 

  • Abandoned Cart Recovery Insights: Retainful helps you keep track of your abandoned carts once you’ve set up cart recovery emails. And also gives you real-time tracking features that help you stay more aware as to how your automated email campaign is performing. 

  • Next Order Coupon Generator: Retainful also allows you to generate next order coupons and send them along with the mail when your visitor completes his/her purchase. 

Other Benefits You Get When Using Retainful:

  • Unlimited Cart Recovery Emails

  • Email Collection Popup

  • Coupon for Email Collection

  • Drip / Sequential Email Reminders

  • Countdown Timer with Auto Coupon

  • Premium Email Templates

  • Analytics & Support

Retainful, an email automation tool for abandoned cart recovery does its job when it comes to its section. With three versions (free, pro and business) Retainful is a must-have tool if you are running an online store. It helps you convert customers that you most likely wouldn’t have had over a period of time. 

3. SendinBlue

SendinBlue, another marketing automation tool comes with both email SMS marketing features. By using SendinBlue, you get to: 

  • Create attractive and professional newsletters

  • Send transactional emails

  • Make use of readymade automation workflow templates

  • Smart schedule your email delivery timings

  • Build a dynamic email list

  • Integrate with Google Analytics

  • Leverage the power of personalization

  • Segment audience based on their user activity and more

SendinBlue allows you to send up to 300 emails per day to an unlimited number of subscribers in its free version. If you ask for two reasons why you should be using SendinBlue it’s because of its powerful audience segmentation features and transactional emails. Sendinblue’s paid version starts from as low as $25 per month. 

4. MailerLite

MailerLite was started off in the year 2010, aspiring to give businesses a powerful email solution that could help with their growth. With MailerLite, you can: 

  • Create Campaigns

  • Grow Subscribers

  • Deliver Targeted & Personalized Emails

  • Track Automated Email Campaign Reports

  • Integrate and Connect with API’s

  • Custom Design Your Landing Page and more., 

It should be noted that MailerLite is relatively cheap when compared to most of the other email marketing automation tools. If you are a freelancer or you run a business with a limited number of subscribers you should definitely consider opting for MailerLite. Because it’s easy to use and promising. 

5. ConvertKit

ConvertKit is another email marketing software that helps you to grow your audience and eventually your income. Just like most of the other email marketing automation tools, ConvertKit allows you to: 

  • Create Sign up forms and Landing pages

  • Understand your audience and segment them

  • Send personalized emails to segmented audience

  • Engage customers with automated emails

  • Duplicate an email and resend to those who haven’t gone through your email. 

  • Track conversions on homepage dashboard and more

ConvertKit does not have any free versions but they allow you to try it for free. The base plan starts at $29 per month. 

Convertkit suits best for companies who look forward to running automated email campaigns that are extremely targeted. 

The Verdict

While you’ve understood how important it is to use email automation, it’s equally important that you choose the best email automation marketing tool for your business.

We’ve been through a list of email marketing automation tools with each one of them being special in their own way. It’s you who has to choose what’s best for your business by doing calculated research, taking into consideration the price factors and the benefits!

Author Bio: Akshy is a Content & Growth Marketer with specialization in the ecommerce Sector. Being a Growth Marketer his blogs are mainly focused on growth marketing and growth hacking techniques and of course the ecommerce Sector. When not glued to his notebook, Akshy loves to watch movies, cook, read and explore the wilderness all by himself!

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Top Tips Ecommerce Brands Can Steal from Amazon’s Model

Amazon’s dominance in the ecommerce sphere has become the stuff of legend. It’s both the most consistent innovator and the established industry leader, and often it can feel as if everyone else is just playing catch-up to it.

But to get to the heights they’ve achieved today, Amazon had to make a series of savvy business moves.

From their trailblazing use of machine learning and algorithms to their best-in-class membership program, it’s instituted policies and programs that has made it  the clear leader in it’s field. And you know what? There’s no harm in learning—or, yes, if you want to call it that, stealing—from the best.

Here are six ways that other brands can take a page out of the most successful playbook in ecommerce.

1 Personalize, personalize, personalize

Amazon’s personalized recommendation algorithm is among the best investments the company ever made. By grouping its customers’ interests and using the intersections to provide recommendations for similar items, Amazon creates an automatic, always-on, personalized upsell that makes customers feel more valued. Combined with its expansive Amazon PPC platform, the level of detail Amazon can target through its personalization engines is truly impressive.

Studies show that customers genuinely appreciate personalization and that it makes them more likely to convert. To add personalization to your ecommerce site, you can use a variety of methods and techniques, including:

  • Geotargeting tools to market to customers by their location
  • Weather- and season-based personalization
  • Tailored recommendations based on shopping and browsing data
  • Content recommendation algorithms
  • Retargeting and cart abandonment reminders

Ecommerce businesses have numerous choices for personalization software, including industry leaders like Monetate for retail and Cxense for digital media. But in a market with so many options, take some time to do the research and choose the one that’s right for your business.

2. Make it easy for customers to find what they need

Amazon’s success is built on a chain of conveniences: Its search is fairly easy to use, checkout process is painless and shipping is speedy. Each is important in its own way, but creating an optimized navigation and selection process is particularly foundational to its success.

Of course, Amazon has invested millions in its proprietary search algorithms, but you can improve your site’s navigability with a more modest investment in some key best practices:

  • Create useful, informative and original product descriptions that serve as a trusted guide for shoppers
  • Add autosuggest to your site search feature to allow shoppers to find what they’re looking for more quickly and accurately
  • Provide easy-to-use navigational tools such as category buttons or drop-down menus
  • Use faceted search and product filtering options for customers who want a more browsing-focused experience
  • Create visually rich search results pages that include high-res images of items
  • Use cookie retargeting to remember users’ preferences (there’s personalization again!)

3. Offer A meatier loyalty program

Amazon Prime might be the best deal around as far as premium membership programs go. For just $12.99 per month, you’ll get streaming video, streaming music, Whole Foods discounts and, of course, the legendary two-day free shipping. What’s not to like?

That’s not to say that most businesses will be able to offer the same smorgasbord of benefits that Amazon does. The company’s incredibly wide reach allows them to pack a lot of value into a single service, and its abundant cash flow helps it absorb the high costs of these services. But it is worth asking if your loyalty program can offer more to your customers. Consider some techniques to add variety and value to your loyalty program, including:

  • Reward forms of customer engagement other than buying, such as watching a video or signing up for an email list
  • Look into teaming up with other businesses to offer co-branded rewards
  • Create a referral system that rewards customers for recommending your business to their friends
  • Offer different options for customers to cash in their rewards
  • Create values-based loyalty program incentives such as donations to a cause

4. Make checkout a breeze

Cart abandonment is among the most vexing problems of ecommerce for many retailers. In one study on why customers abandoned their carts, 34 percent cited being asked to create an account and 26 percent said the checkout process was too long and complex. That’s one area in which Amazon excels. Not only does it allow guest checkout, but it breaks the checkout process down to its most essential components and even allows one-click ordering.

It’s surprising how often ecommerce retailers don’t follow simple best practices of checkout design. Whether or not cart abandonment is a problem for you, ecommerce websites can always benefit from some checkout streamlining, including:

  • If possible, allow customers to check out without creating an account.
  • Provide clear instructions for filling in all required fields.
  • Don’t ask the customer to fill in unnecessary fields.
  • Show the customer where they are in the checkout process and allow them to navigate freely forward and backward.
  • Set up your site to send automatic follow-up and tracking emails.
  • Make sure that your mobile checkout is just as fast and effective as the desktop site.

5. Create time-sensitive offers

From Prime Day to Cyber Monday and beyond, Amazon knows how to light a fire under the customer to take action. It even offers a rotating selection of daily Lightning Deals, as well as frequent sales on e-books. These limited-time offer strategies help maintain customer engagement by keeping shoppers checking the site more frequently to see what’s new, and it encourages conversions by reminding customers that the deal won’t last.

These are great strategies to borrow, and they’re some of the easiest to implement. You might even be able to do it with the tools you’re already using. Email marketing is a good platform for time-sensitive offers since it allows your brand to speak to the consumer directly. Social media can also be a good platform for this kind of offer since it allows you to situate your offer as part of a timeline and run your ads automatically during certain time periods.

6. Focus your resources on the customer’s experience

For all its many bells and whistles, Amazon’s front end is based around a relatively simple concept: make sure the customer’s experience is easy, fast and logical. When your team is designing a new website UI or UX element for your ecommerce experience, remember to keep these goals in mind. What seems like an easy option for someone with inside knowledge of the products and site might be intimidatingly complex for someone without—so make sure that you’re designing with the customer in mind.

Amazon has created the standard against which all ecommerce experiences are judged—but for an ecommerce entrepreneur, that should be a motivating factor rather than a discouraging one. By making smart choices and taking the elements that make sense for your ecommerce business, you can borrow a little of that Amazon magic and your customers will love you for it.

Author Bio: Ron Dod is the Co-Founder and Chief Marketing Officer at Visiture.

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6 Ways PPC Can Help Boost Your Ecommerce Business

a couple of months ago

The entire digital marketing space has become more and more dynamic, and crafting an effective ecommerce strategy has become increasingly valuable.

More and more businesses and customers have gone digital, as well, making pay-per-click (PPC marketing) more crucial than ever before.

Do you know that paid ads generate 65% more clicks than other commercial internet searches? By making simple changes in your ecommerce strategy, it will be easier to set yourself up for success.

In this post, we will talk about the six highly effective ways of how PPC can boost your ecommerce business.

Build Your Advertising Budget

In conventional online advertising models, placing an ad on a website is no different than placing an ad on a billboard on the side of the highway.

However, in billboard advertising, you would be “renting” space and still end up paying the space ad price whether or not that ad will increase your revenue or bring an ROI.

So whether that ad had ten or 10,000 engaged users does not have a lot of differences when it comes to the total ad costs. Meaning, you could be spending thousands of dollars on advertising, and yet you could not manage to attract a single user to your site.

Using the pay-per-click method is different. With this, you only end up paying for those users who clicked on your ads. So, if your ads will fail to generate a lot of engagement, and will be unsuccessful, the PPC model helps you avoid overpaying for ads that did not work.

Generate Leads

While lead generation is not exactly the first thing you have thought about when it comes to starting your PPC campaign, it is a highly useful tactic in letting your target audience know that these types of products exist.

This can be highly valuable on your end, especially if you are in a highly competitive market and are competing with giant brands.

6 Ways PPC Can Help Boost Your Ecommerce Business2

Build Brand Awareness

With hundreds of brands entering the market daily, your business must really work to improve its brand recognition. Your business needs people to recognize your brand for it to grow and flourish.

According to Voy Media (AdWords Company), “You can utilize PPC to target relevant keywords in your industry. That way, users that are searching for your keywords will continually come across your ads.”

Although utilizing general keywords will not help you generate more sales, indirectly, these keywords help boost your brand awareness and establish your brand as a leader in your specific industry.

6 Ways PPC Can Help Boost Your Ecommerce Business3

Drive Revenue Quick

If done the right way, PPC can pay off in helping you grow your sales and drive revenue to your business faster.

Many platforms help you generate more sales through PPC, and that includes Facebook, Instagram, LinkedIn, Google, and Twitter.

Choosing the right platform to run your PPC campaign depends on the type of business you are running, and where your target audience is likely online.

For instance, if you are selling handmade accessories for women, then you would find out that utilizing platforms like Facebook and Instagram probably works better. Again, it depends on what you are selling and who you are selling to.

Note that each of these platforms has its own ad section to build your audience, from lookalike audiences to demographics which lets you base their interests and behaviors.

Over time, you will be able to tweak those ads and targets, eventually letting you come up with an ad that is able to generate sales.

You do not have to stick to a single channel. For example, you can market your Google Ads, and then retarget users who have visited your site via social media.

The more places that your ads are being viewed by your target audience, the more will they likely convert.

Boost Your Ability to Craft SEO Content

If you are looking forward to boosting your organization’s presence online or build a successful ecommerce campaign, then most probably, you are thinking about crafting search engine optimized content.

SEO content is what will help your site on top of the search results, and ultimately gain a greater set of site visitors. SEO content usually adheres to specific guidelines, such as the writing style, length, the presence of certain keywords, and so on.

Using a PPC model lets you learn different kinds of keywords that work and do not work. Over time, this will drive you to create a kind of content that will inspire action from the user’s end.

Enhancing your online presence on the internet by using accessible and tested SEO content will enhance the likelihood of someone clicking through your ads. Once more people click on your ads, this also increases the chances for you to achieve your business goals.

6 Ways PPC Can Help Boost Your Ecommerce Business4

Provides You with Concrete Data

When it comes to creating a highly effective ecommerce marketing campaign, having concrete data is important. When you have an excellent data set, you can easily figure out what works and what does not, which will ultimately help you design a path that will let your business succeed in the long run.

Target a Specific Audience

It does not make sense to make advertisements for everyone on the internet to see, right? More often than not, your products and services are only applicable to a specific population.

So before starting your campaign, you have to be very specific with the audience that you want to target. What are their specific demographics, locations, likes, dislikes, and frequently used keywords?

PPC advertising helps you focus only with those that fit your target audience. Why? Because targeting everyone will let you spend more on ads than you would normally want to. It ensures that every dollar that you spend on advertising will go farther than it possibly can.

Over to You

PPC has a lot of benefits for your ecommerce business, helping you generate faster results by targeting the right people at the right time. It helps you bring more traffic to your site, without having to pay for ineffective ads.

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