Understanding web page design doesn’t have to be tricky. As our world is shifting to managing all aspects of our businesses and personal lives online having a responsive web design is critical.
Any smart business owner who runs an ecommerce website must truly speak to and engage its target market to create a strong reputation among any competitors. Those who refuse to change with the pace of technology will fall behind in the arena of businesses that are fighting for attention and engagement online.
To set your business apart, remember that your online presence must showcase top-notch website design so your visitors feel connected to your brand. Having high-quality visuals, engaging text that speaks to the audience, and showcasing a unique story are just a few pillars that drive more leads to your page.
Any wise web design company tells its clients to place emphasis on their campaigns on their business website, so taking the time and effort to perfect it will reap lasting reach in the long run.
Several factors of a great website design play into what content is on the forefront for the customer to see, what evokes positive emotions in their minds, and what incentives encourage them to pursue a relationship with the brand.
Trustworthy website marketing with social proof
Your reputation is everything. Having a trustworthy brand means that visitors must feel like they can engage and have a two-way conversation established.
Genuine interest and feelings of positivity are created when your page’s visitors are given the control to comment, share, and view the content in a digestible manner. Include ways for your customers to place reviews for your products or services.
Giants like Amazon implement this feature all across its site, as each product or seller is given a rating which can be reviewed in depth by customers. Transparently seeing past experiences with your brand encourages future customers to feel trust by investing in you.
Reviews also provide additional marketing for the reliability and efficiency of what you can provide to their needs. Make sure that the reviews are easy to navigate and load quickly for the user, as every second counts.
Reviews make or break the reputation of your product so customers will want to see them as soon as possible. If you provide a wide variety of products, insert a “related products” feature so additional clicks are encouraged on your ecommerce site.
Make an impression
Wise website marketing gurus understand that the first impression is everything for a successful page. Make sure that the color scheme of your brand is conveyed tastefully and isn’t too cluttered so that customer feels confused.
Sometimes the biggest and brightest patterns aren’t the best choice for attracting a visitor since they should feel fully engaged and excited to seek a long term partnership. Use reasonable contrast to keep your main text, headlines, and call to action buttons noticeable but still readable.
Stick to up to two or three main colors so your page doesn’t feel incohesive and out of place. A responsive business website design should also include high-quality photography from your brand or even special keynotes from other figures in the industry. Avoid using general stock photos that can desensitize the visitor to the impact of your brand’s mission or unique voice.
If you manage a personal brand, incorporate a website design that uses faces helps increase familiarity and feel the visitor build a more genuine connection. We remember faces more easily than names, so add a personal touch to help you stand out in the sea of competitors.
Keep it clean
Your website design should let your visitors navigate your site easily. Having too many filters and options can easily confuse a new potential customer, especially if they’re only looking for a certain product or service you provide.
Many of us remember the old school designs of ecommerce sites from years ago and often see businesses that still adhere to it. It’s time-consuming, easily distracting, and makes no sense at all to those who know nothing about what you do.
To design a site that is cohesive and simple, take it to the experts or use an automated tool that generates pages. The majority of professional website designers these days recommend tools like Wix.com or Squarespace. These sites allow designers to select a default theme depending on their type of business or services to save precious time.
Almost any content layout is possible and their options look highly professional. However, keep in mind that the design is still ultimately up to you and if you don’t feel comfortable with generating a full website, asking a professional is the better option.
Laying out a clear path of information also helps your visitors to unconsciously follow the incentives you have left for them. Keep your formatting simple and minimize the loading speed of your media as well so your content is quick to appear.
Having pictures that are unable to load or videos that keep buffering prevents a visitor from wanting to explore more on your page. They may feel too frustrated to continue and could completely check out if you aren’t tailoring your content to their convenience.
Once your content and main funnel are established, smaller details like media sizing, shopping cart reminders, and additionally imagery can be added to reinforce your brand’s mission. Always remember what your customer will find valuable and will benefit from the most. They will appreciate the extra effort to catch their eye and feel more inclined to your promise of improving their lives!
Use negative space to your advantage
Let’s say your content is established and you’re nearly finished designing your website, only to find out that lots of blank space remains in the background. The typical “white space” that we see in good websites is called negative space. Negative space could be the space between your header and your main content, the space by your sidebar, or the spaces between tabs on your page overall. As a wise website designer, you can use negative space to encourage your customers to navigate to your primary call of action!
Paying attention to all the forms of negative space on your page serves to keep everything reliable and flexible for professional website designers. Make sure to keep your customer in mind, as their eyes are scanning every inch of your page to see what piques their interest the most. Keeping your content easy on the eyes helps leads to increased conversions and better reviews.
Consider using a single color for your background other than white. Make sure to also stay aware of the spacing between words and letters, as larger font sizes dictate more space between each character. If a certain page has used large blocks of text, take time to break them up into smaller paragraphs to actually increase the negative space and make your blog posts more readable. Add enough margins and place cohesive sidebars by your content as well.
Web design for success
Now that you understand the principles of implementing high-quality web design, make sure you put them to good use by reflecting on the structure of your own website. Become detail oriented and focus on what principles you’re breaking that is preventing your business from reaching its full potential for engagement from potential customers online.
Gaining professional advice is always recommended to ensure you are taking the right steps. Professional website development firms like Eminent SEO use experienced experts who know exactly how to create a business from scratch. They provide custom recommendations to pages that need help with website marketing and incorporating responsive web design to improve their leads. Don’t hesitate and get on the road to achieve a better degree of web design!
Author bio: Nicola Yap is an Organic Marketing Strategist at Eminent SEO, where she develops and implements outreach campaigns for organic traffic.